Pantry SEO

Titles, descriptions, social cards, canonical URLs and basic schema. The SEO fields every page needs and nothing you have to score. No content analysis, no traffic lights, no focus keyword box, and no external requests of any kind.

Pantry SEO is built to the Pantry Standard.

• Menu: Plugin Pantry > SEO
• Text domain: pantry-seo
• Requires: WordPress 6.4, PHP 8.1

What it does

• A per-post SEO title, meta description, social image, canonical URL, noindex and nofollow on every public post type.
• A site-wide title format and separator, plus a home page title and description.
• Open Graph and Twitter card tags, with a default image and a per-post override.
• Canonical URLs on singular pages, archives and paginated pages.
• Site-wide noindex for author, date and search archives.
• Organization or Person schema plus WebSite schema, as one JSON-LD graph.
• Exclusions for the WordPress core sitemap, by post type and per post.
• Steps aside when another SEO plugin is active.

Using it

The settings screen

Everything site-wide lives on one screen at Plugin Pantry > SEO.

Setting	What it does
Title format	How the browser title is built: page title then site name, site name then page title, or the page title on its own. It only applies where a post has no SEO title of its own.
Separator	The character between the parts of the title: hyphen, en dash, em dash, pipe, middle dot or slash. WordPress turns a spaced hyphen into an en dash when it renders the title; that is core behaviour, not a bug here.
Home page title	Replaces the title on the front page. Blank leaves the WordPress title alone. Page two of a paginated front page keeps the WordPress title so the page number survives.
Home page description	The meta description on the front page. Blank falls back to the site tagline.
Social tags	Turns the Open Graph and Twitter card tags on or off.
Default image	The social image used when a post has no image of its own. 1200 by 630 pixels works everywhere.
X (Twitter) account	Becomes twitter:site. Stored without the at sign; anything that is not a letter, a digit or an underscore is removed on save.
Noindex these archives	Adds noindex to author archives, date archives and search results. WordPress already noindexes search results on its own.
Schema output	Turns the JSON-LD block on or off.
The site belongs to	Organization or Person. Chooses the schema type and whether the image is logo or image.
Name	The name in the schema. Blank uses the site title.
Logo or photo	The image in the schema, from the media library.
Profile links	One URL per line, each starting with http or https. They become sameAs. Lines that are not URLs are dropped on save.
Leave out of the sitemap	Whole post types to drop from the WordPress sitemap.

The per-post box

Every public post type gets a Pantry SEO box under the editor. It is a classic meta box, so it works the same on the block editor and the classic editor. On the block editor it sits in the Meta Boxes drawer at the bottom of the screen.

Field	What it does
SEO title	Replaces the whole browser title and og:title for this post. Blank uses the post title through the site-wide format.
Meta description	The description for this post. Blank uses the excerpt, then the opening of the content, cut on a word boundary at about 160 characters.
Social image URL	The Open Graph and Twitter image for this post. Blank uses the featured image, then the site default.
Canonical URL	Points this post somewhere else. Blank uses the permalink.
Noindex	Adds noindex and removes the post from the sitemap. Posts set to noindex are labelled in the posts list.
Nofollow	Adds nofollow.

What Pantry SEO prints

On wp_head, at priority 1:

<meta name="description" content="...">
<link rel="canonical" href="...">
<meta property="og:locale" content="en_US">
<meta property="og:type" content="article">
<meta property="og:title" content="...">
<meta property="og:description" content="...">
<meta property="og:url" content="...">
<meta property="og:site_name" content="...">
<meta property="og:image" content="...">
<meta property="article:published_time" content="...">
<meta property="article:modified_time" content="...">
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="...">
<meta name="twitter:description" content="...">
<meta name="twitter:image" content="...">
<script type="application/ld+json">{"@context":"https://schema.org","@graph":[...]}</script>

Robots directives are added through the core wp_robots filter, so there is one <meta name="robots"> tag on the page and WordPress still owns it. The canonical link replaces the core rel_canonical output rather than doubling it.

Standing aside

If Yoast SEO, Rank Math, All in One SEO, SEOPress or The SEO Framework is active, Pantry SEO registers nothing on the front end and no meta box. The settings screen stays reachable, shows one notice naming the other plugin, and keeps your settings. Deactivate the other plugin and Pantry SEO picks up exactly where it left off.

Detection uses WPSEO_VERSION, RANK_MATH_VERSION, AIOSEO_VERSION, SEOPRESS_VERSION and THE_SEO_FRAMEWORK_VERSION, with class and function checks as a second pass.

Filters

Three filters, all prefixed pantry_seo_.

pantry_seo_description

The meta description, after Pantry SEO has worked it out and before it is printed. Return an empty string to print nothing.

add_filter(
	'pantry_seo_description',
	function ( string $description ): string {
		if ( is_singular( 'product' ) ) {
			return 'Buy ' . get_the_title() . ' today.';
		}
		return $description;
	}
);

pantry_seo_canonical

The canonical URL, before it is printed. Return an empty string to print nothing.

add_filter(
	'pantry_seo_canonical',
	function ( string $canonical ): string {
		return is_search() ? '' : $canonical;
	}
);

pantry_seo_schema_graph

The JSON-LD nodes, before they are encoded. Add your own node, or return an empty array to print nothing.

add_filter(
	'pantry_seo_schema_graph',
	function ( array $graph ): array {
		$graph[] = array(
			'@type'     => 'WebPage',
			'@id'       => home_url( '/#webpage' ),
			'url'       => home_url( '/' ),
			'isPartOf'  => array( '@id' => home_url( '/#website' ) ),
		);
		return $graph;
	}
);

What it stores

One option and six post meta keys. No tables, no post types, no cron events, no transients, no front-end assets and no external requests.

Kind	Name
Option	pantry_seo_settings
Post meta	pantry_seo_title, pantry_seo_description, pantry_seo_image, pantry_seo_canonical, pantry_seo_noindex, pantry_seo_nofollow

Empty fields store nothing at all: saving a blank field deletes the row. Uninstall removes the option and every one of those meta keys, on every site of a multisite network.

What it does not do

• No content analysis, readability checks, scores or traffic lights.
• No focus keyword fields.
• No redirects or 404 handling. That is Pantry Redirects.
• No breadcrumbs.
• No sitemap of its own. It keeps the WordPress core sitemap.
• No external requests of any kind.

Breadcrumbs, Article and FAQ schema, titles for taxonomy archives and a bulk editor are planned for a separate Pro add-on. Nothing in this plugin is locked or limited.